ORLANDO, Fla. - U.S. Lawns President Ken Hutcheson unveiled the rebranding of U.S. Lawns to franchisees at their annual conference in Baltimore.
Hutcheson gave an energized presentation, unveiling the rebranding of U.S. Lawns to the franchisees. New colors, logo, uniforms, fleet design, collateral, website, newly defined brand DNA and new direction were all welcomed with cheers, applaud and shout-outs of the new tagline: "Your Turf. Our Lawn."
After Ken's presentation, a solitary drummer led everyone outside, where trucks and a trailer rolled into view, bearing the new blue U.S. Lawns logo, as the drum corps, donned in the new blue uniforms, led the charge of franchisees into a new era for U.S. Lawns.
U.S. Lawns franchisees will roll out the new branding in their local markets throughout the upcoming months.