Brickman and ValleyCrest Announce New Name


ROCKVILLE, Md., and CALABASAS, Calif. – Brickman Group, Ltd. LLC and ValleyCrest Companies, LLC have announced BrightView as the future name of their combined organization. Following the announcement of Brickman and ValleyCrest’s merger in June of this year, this represents the next step for the $2 billion landscape services firm and its 22,000 employees in continuing to shape the industry.

The name BrightView suggests the bright views, or beautiful landscapes, the organization designs, builds and maintains on its clients’ properties. Additionally, it speaks to the bright view the organization will offer its team members in the form of opportunity and career advancement, as well as a continued commitment to excellence in service delivery for its clients and their customers.

Although a forward-looking name, BrightView also honors the organization’s legacy brands, founders, shared values and all the people who contributed to Brickman and ValleyCrest’s combined 140 years of success. This is done by carrying forward the "B" from Brickman and the "V" from ValleyCrest. A new logo system will also be revealed that acknowledges the legacy brands and reinforces our position as a dependable, adaptable and proactive partner to our clients.
While the new name and logo will be announced, they will not be used in operations until mid-2015 in line with the company’s implementation plan. In the interim, both Brickman and ValleyCrest brands will continue to be used in the marketplace and customers’ properties will be served by their familiar local teams.

Brickman and ValleyCrest partnered with Lippincott, a leading global branding firm, to develop the brand strategy and visual expression of the united company, including the new brand positioning, name, logo and visual system.