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With more than four decades of experience developing and managing operations for some of the industry’s most recognizable names, Fred Haskett continues to share his knowledge with business owners and upper-level managers who are seeking more than ordinary results in their business and personal performance. Haskett and his wife, Kelly, founded TrueWinds Consulting, born from the need to assist landscape, lawn care, tree care, snow fighters, and irrigation professionals raise the bar on their operational, financial, recruiting, sales, and human resource processes.

lawn care

Fred Haskett

“We love the lawn, landscape, tree care and snow businesses and the people in it,” said Fred Haskett. “We love the blessings this business has given us, and we love being outdoors in the landscape. We’ve worked hard to become successful at it and we enjoy assisting our clients chart their course to success.”

TrueWinds’ service offerings include business management coaching, professional management recruiting, sales and marketing management, business and strategic planning, budgeting, and forecasting, and leadership development. All services are offered in-person, virtual or through hybrid formats to meet the specific needs of contractors.

The two primary focuses of TrueWinds lineup are the Leaders’ Peer Groups and Professional Management Recruiting.

Peer Groups & Recruiting

lawn care

Kelly Haskett

The Leaders’ Peer Groups are where like-minded business owners come together for confidential in-depth discussions and idea sharing that spark new energies and help members innovate and seize opportunities. TrueWinds currently offers multiple peer groups in the landscape and lawn care markets.

TrueWinds Management Recruiting provides talent search services to the specific requirements of each client partner. Across our practice areas of lawn care, tree care and landscape we offer an in-depth recruiting service designed to assist clients in meeting their specific hiring and staffing requirements.

“We help our clients approach their business challenges with the creativity, knowledge and experience to see the whole picture — from your perspective, not ours,’ added Haskett.