Manage Your Online Reputation Part 2
Last month I wrote an introduction to online reputation management because it’s a vital piece to any business’s marketing plan. Negative reviews online could...
New York Fed Survey Points To Tightening Worker Market
If you think it’s getting tougher to hire employees for your landscape/lawn service companies, specifically workers that possess basic skills, you are not alone. In...
Three Powerful Houzz Marketing Tools
Boy are you all in for a treat! I interviewed Liza Hausman, vice president of industry marketing for Houzz, to get the scoop...
Grace in the Face of Adversity
Landscaper Rob Estes’ generous spirit provides hope for others. One recent evening my wife, Vicky, and I finished watching Ken Burns’ cancer documentary “The Emperor...
How’s Your Online Reputation?
5 tips to help you maintain what others are saying about your company.
The Internet can be a fabulous tool for introducing people to your...
Economic Indicators Point To A Strong 2015
Revisiting Dr. Charlie Hall’s "Economic Outlook for the Green Industry in 2015"
5 Visuals To Set Your Facebook On Fire
Facebook is obnoxiously cluttered these days. Your marketing needs to be short, succinct and have attention-grabbing visuals to stand out. Here are 5 things that...
Do You Want To Add An E-Book To Your Marketing Arsenal?
It might be time to look into hiring a ghostblogger. If you’ve been in the lawn care or landscape design/build industry for many years, you’ve...
Never Stop Trying to Recruit Great Employees
Being an employer with a good reputation means a lot in attracting talent. The landscape/lawn service industry is anything but homogenous. How do you...
You Can Do Anything
You can do anything. Really, you can. I’m not kidding. You don’t think so? Well, if that’s the case, then I will quote Henry...