Give your clients the services they want Photos Courtesy of Turf Tamer, Inc. Multiple add-on services by Turf Tamer, Inc., from rock work to seasonal color, make this a standout site. The heart of business success is simple and direct: Do what you do best and do lots of it. The reality of growing a company in a highly competitive marketplace is much more complex. “Focus on what you can excel at, be passionate about it, deliver services that show you really care,” says Mark Lay, CLP, CLT. The CEO of AA Tex Lawn Company in Indian Trail, N.C., has followed that directive since starting the company in 1980. Mowing, pruning and mulching formed the business then and became the building blocks for the multifaceted company now serving the Charlotte metro area. It’s takes a dedication to customer service that translates to “Passion in Every Project,” according to Lee Buffington, CLP. As founder and president of Turf Tamer, Inc., based in Fort Payne, Ala., the company’s trademark is the driving force behind the business. He started mowing lawns at 17 with college on the horizon and a medical career as his long-time goal. But, the business was growing, and by the time he’d completed his second year of college, he realized it was his passion. Now, at 32, the company generates $2 million in sales, and he’s fitting classes into his schedule, pursuing an undergraduate degree in business administration en route to an M.B.A. This site, with water features, plantings ...