STIHLINDIANAPOLIS – The North American Retail Hardware Association (NRHA) recently honored STIHL Inc. as one of its 2015 Channel Partnership Award winners.

The Channel Partnership Awards were presented to three home improvement industry manufacturers that were selected by independent home improvement retailers as representing “best-in-class partners in supporting their success.”

“A strong relationship between manufacturers and independent retailers is vital to the overall health and continued success of this channel,” says Dan Tratensek, NRHA vice president of publishing. “For these awards, we simply asked retailers to tell us which manufacturers they felt went above and beyond in supporting them. From all the manufacturers mentioned, we identified three of the top vote getters for recognition.”

The 2015 NRHA State of Independents Conference was a one-day, interactive event that delivered proprietary research, live feedback, networking opportunities and advice on how channel partners within the home improvement industry can work more closely with independent retailers.

“Perhaps no other company better defines ‘supporting independent retailers’ than STIHL,” says Tratensek. “From its commitment to only selling through the independent retail channel to its marketing support for shop local programs, STIHL has lead the way in the movement to help independent retailers find success.”

Additional Channel Partner Award recipients for 2015 were Weber Grills and Milwaukee Electric Tool Corp.