Alyssa Sanders

After a hectic and decidedly unexpected 2020, looking ahead toward spring 2021 brings two key questions: How will COVID-19 affect lawn care pricing? Should you raise or lower prices? Despite COVID-19 and the profit/loss you may have experienced in 2020, you can still make 2021 a profitable year and win more clients. You just need the right knowledge and tools under your belt. How Does COVID-19 Affect Your Pricing? Before diving into how lawn care ser-vices should be priced, you first need to understand how COVID-19 will affect pric-ing next spring. Now, more than ever, it’s important that you’re properly pricing your lawn care services, especially during the upcoming lawn care season. Considerations should include: Replacing any clients you lost last season. Rebounding from last season if forced to close for a period of time. You need to address your cost. Despite the economic downturn, your cost of doing business may be higher due to increased marketing and technological investments to make your business contactless.   Additionally, potential clients may be more discretionary with their spending and will expect you to be more mindful of taking precautions. Realign the business growth goals you had for 2020 with your goals for 2021. Revisit those goals and decide what’s feasi-ble for next year. Realistically, you can still expect to rebound from 2020 with proper pricing; however, depending on how heavily your lawn care business was impacted, it might take some time to fully recover. Keep in mind that just as you were ...