AED Foundation & SkillsUSA Illinois Support Skilled Trades
Jessica Schwartz
ECHO Bear Cat® Is Now Crary® Bear Cat
Sponsored by Crary® Industries, Inc., manufacturer of ECHO Bear Cat outdoor power equipment, announced in July that the brand name is now Crary Bear Cat, effective in August. Acquired by ECHO® Inc. in 2006, the ECHO Bear Cat brand line is known for its high quality, professional grade, powerful outdoor power equipment. Crary Bear Cat of Crary Industries remains a subsidiary of ECHO Inc. Crary Industries has been planning this name change along with other major strategy changes; working directly with and acquiring dealers in new markets, streamlining the equipment lineup, and maintaining the world class sales and service support ECHO Bear Cat is known for. Asked about the name change, Crary Bear Cat’s Business Unit Director shared that this rebranding is structured to solidify the mission of the company and that they are planning for a smooth transition that benefits dealers and customers. As a manufacturer, the branding transition will also include the ability for dealers to now connect directly with Crary Bear Cat, allowing unparalleled sales and service support. With an in-house engineering and design team, product feedback for the Crary Bear Cat brand will be able go directly from market to manufacturer. “Product feedback is now closer to us as the manufacturer and we can ensure our entire equipment lineup is continued to be serviced by full-capability dealers,” said Hannah Aure, Crary Bear Cat Business Unit Director. “Superior customer satisfaction is crucial to our success and this transition allows us to better serve our markets ...
Let Technology Do The Work To Grow Your Landscape Business
Today’s homeowner is looking for a high level of customer service and technology can help. According to a study by PwC, 86% of today’s buyers will pay more for a great customer experience. They want it to be as easy, convenient, and helpful as possible, yet they’re also harder to reach and engage. Knowing how to deal with changes in consumer expectations and behavior is a challenge for companies across all industries—lawn care included. Using technology not only helps makes customer service better, it’s necessary for long-term business survival. Without technology, it’s nearly impossible for a company to grow and stay competitive. Technology solutions help lawn care contractors keep customers better informed, complete jobs quicker, and get paid faster. Software also makes the contractor look more professional compared to traditional, handwritten notes, quotes, or receipts. What customer data is saying Data shows that consumers look for things like online booking, quick responses, proof of a strong reputation, and convenience when selecting a contractor. If you’re operating a small business, here are some statistics that could help you win more business, according to a Jobber survey of 1,000 U.S. adults: 59% of consumers aged 25-44 prefer to schedule appointments via email, an online platform, or a mobile app; 50% of consumers would be turned off from using a small home service business if they had slow response times; 24% of consumers think that small businesses struggle with customer communication. Providing instant answers to customer questions can be a struggle. For ...
