Practices to embrace and mistakes to avoid for project success. I have had the great fortune of working in the Green Industry for over 45 years (I started when I was very young!). In that time, I have had the great honor of working at some incredible companies, with leaders of the industry, and in all parts of the country. I have learned many lessons on how to be successful in design-build. More importantly, I have learned mistakes to avoid (and yes, I have made some big ones myself). I could fill a book with these lessons, but here I will provide just some highlights. Sales I started my career designing and selling landscape design-build projects. I will start with some lessons I learned that still stick with me. These principles apply to those starting off in the Industry as well as owners hiring people new to the Industry. Do work as an apprentice. When I was hired for my first job, I worked as an apprentice to Tom Lied, one of the founders of the National Association of Landscape Professionals (which was ALCA at the time) and a great designer and businessperson. This proved to be a better route than being thrown to the wolves and making a lot of mistakes. Learning the design-sales process in a sheltered environment was invaluable. In the six months I collaborated with Tom, I developed a solid foundation. If you are hiring a new design salesperson, I encourage you to introduce them to ...