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Jessica Schwartz
Bad Google Review? 7 Tips On How To Handle It
During the pandemic, Google reviews have become a key factor in generating new business. Consider these stats from UT-based Kenect: 88% of consumers trust online reviews as much as personal recommendations 87% of consumers won’t consider a company with bad online ratings. Our data indicates that about 1 in 50 reviews that businesses receive are negative. So what if you get a negative review on your Google My Business page? How should you handle it? The answer requires a little extra work, but it’s time well spent to ensure anyone who searches for your business receives a positive look at how you operate. Monitor your reviews. The very first thing to do is make sure you are monitoring your reviews’ page regularly. You don’t want to leave bad reviews up for days without any response. There is a natural tendency to ignore a negative review, to pass it off as ‘the reviewer is crazy’ or ‘the reviewer is mean.’ But don’t do this. You’ve got to get to the bottom of what happened. Examine your business and determine if there was something you could have done better or if there was something you overlooked. Maybe your team was rude to the customer. Maybe you didn’t communicate effectively. Maybe you overcharged them or charged a fee they weren’t expecting. Fix potential business problems. Pay attention to the reviews and fix the things that may be wrong in your business. Ignoring bad reviews doesn’t fix potential problems. Examine your business and determine ...
Bad Google Review? 7 Tips On How To Handle It
During the pandemic, Google reviews have become a key factor in generating new business. Consider these stats from UT-based Kenect: 88% of consumers trust online reviews as much as personal recommendations 87% of consumers won’t consider a company with bad online ratings. Our data indicates that about 1 in 50 reviews that businesses receive are negative. So what if you get a negative review on your Google My Business page? How should you handle it? The answer requires a little extra work, but it’s time well spent to ensure anyone who searches for your business receives a positive look at how you operate. Monitor your reviews. The very first thing to do is make sure you are monitoring your reviews’ page regularly. You don’t want to leave bad reviews up for days without any response. There is a natural tendency to ignore a negative review, to pass it off as ‘the reviewer is crazy’ or ‘the reviewer is mean.’ But don’t do this. You’ve got to get to the bottom of what happened. Examine your business and determine if there was something you could have done better or if there was something you overlooked. Maybe your team was rude to the customer. Maybe you didn’t communicate effectively. Maybe you overcharged them or charged a fee they weren’t expecting. Fix potential business problems. Pay attention to the reviews and fix the things that may be wrong in your business. Ignoring bad reviews doesn’t fix potential problems. Examine your business and determine ...
5 Tips To Maximize Your Lawn & Landscape Digital Marketing Strategy In 2022
Lawn and landscape companies continue to face unpredictable economic conditions in 2022, but one thing is certain: service industries remain an indispensable sector. Evolving circumstances can present great opportunities, and companies that can successfully adapt to changes are equipped to move forward. In 2022, marketing results might be the single most important differentiator for lawn care businesses. Here are five marketing strategies that can help lawn and landscape pros streamline and enhance their business in 2022. 1. Invest in your company’s website: Social media is a great platform for interaction and brand awareness, but your company’s website still serves as one of the most important introductions to potential customers. Attract visitors to your site by investing in engaging design and robust, informative content. Then turn visitors into customers by offering convenient online tools such as scheduling, pricing, and chat. 2. Refresh your social media strategy: Take a close look at your results over the last year and then adjust your goals and plans for 2022. Continue efforts that are paying dividends and assess where you’re falling short. What types of content earn positive feedback and engagement? Which ads generate the best leads? 3. Focus your outreach and communications: Old-fashioned analog advertising still works, but newer digital methods offer efficiency and results-tracking that newspapers, radio and direct mail don’t have. A focused e-blast to a targeted list of strong leads and existing customers can deliver a higher rate of return than traditional print mailers, and Facebook and Google advertising options can ...
5 Tips To Maximize Your Lawn & Landscape Digital Marketing Strategy In 2022
Lawn and landscape companies continue to face unpredictable economic conditions in 2022, but one thing is certain: service industries remain an indispensable sector. Evolving circumstances can present great opportunities, and companies that can successfully adapt to changes are equipped to move forward. In 2022, marketing results might be the single most important differentiator for lawn care businesses. Here are five marketing strategies that can help lawn and landscape pros streamline and enhance their business in 2022. 1. Invest in your company’s website: Social media is a great platform for interaction and brand awareness, but your company’s website still serves as one of the most important introductions to potential customers. Attract visitors to your site by investing in engaging design and robust, informative content. Then turn visitors into customers by offering convenient online tools such as scheduling, pricing, and chat. 2. Refresh your social media strategy: Take a close look at your results over the last year and then adjust your goals and plans for 2022. Continue efforts that are paying dividends and assess where you’re falling short. What types of content earn positive feedback and engagement? Which ads generate the best leads? 3. Focus your outreach and communications: Old-fashioned analog advertising still works, but newer digital methods offer efficiency and results-tracking that newspapers, radio and direct mail don’t have. A focused e-blast to a targeted list of strong leads and existing customers can deliver a higher rate of return than traditional print mailers, and Facebook and Google advertising options can ...
