Spartan Mowers Releases 2025 Product Lineup
Jessica Schwartz
Group C Media Announces Exciting New Changes To The Turf Brand
RED BANK, NJ – Group C Media, Inc. today announced a series of changes to the Turf brand that will help deliver even more value to its audience and marketing partners. “Based on the outstanding success of Turf this year, we’ve decided to increase the frequency of Turf magazine to 6x per year in 2022,” said Susan Coene, Chief Business Officer of Turf and Co-President of Group C Media, Inc. “With this change, we can continue to provide our audience of lawn care and landscape professionals with the quality editorial content they’ve come to expect from Turf magazine, while giving our advertisers even more of an opportunity to share their products and services with them.” Christine Menapace was also recently named the new Editorial Director of Turf. With these changes, Group C Media, Inc. has sold the LawnSite and PlowSite forums to VerticalScope.
Group C Media Announces Exciting New Changes To The Turf Brand
RED BANK, NJ – Group C Media, Inc. today announced a series of changes to the Turf brand that will help deliver even more value to its audience and marketing partners. “Based on the outstanding success of Turf this year, we’ve decided to increase the frequency of Turf magazine to 6x per year in 2022,” said Susan Coene, Chief Business Officer of Turf and Co-President of Group C Media, Inc. “With this change, we can continue to provide our audience of lawn care and landscape professionals with the quality editorial content they’ve come to expect from Turf magazine, while giving our advertisers even more of an opportunity to share their products and services with them.” Christine Menapace was also recently named the new Editorial Director of Turf. With these changes, Group C Media, Inc. has sold the LawnSite and PlowSite forums to VerticalScope.
NALP Endorses Project EverGreen’s GreenCare For Troops
The National Association of Landscape Professionals (NALP) has endorsed the nationally recognized GreenCare for Troops program. GreenCare for Troops (GCFT) provides complimentary basic lawn care and landscape maintenance services to military personnel with a deployed family member. It is managed by Project EverGreen, a 501c3 non-profit, celebrating its 15th year in 2021. NALP’s endorsement expands the program to its 2,800 member companies, representing 200,000 landscape and lawn care professionals, and opens the door for more volunteers to provide services and bring healthy lawns and landscapes to military families in their time of need. Since the program’s inception, more than 7,500 lawn and landscape professionals nationwide have provided free services such as mowing, shrub pruning, fertilization, weed control, fire ant services and other related services to deserving military families. To date, the value of the donated services exceeds $10 million. “Our industry has a strong history of volunteer service and Project EverGreen, and GreenCare for Troops are great examples of the way that landscape and lawn care professionals make important contributions to their communities – one property at a time,” said Britt Wood, NALP CEO. “The focus on military families is a great compliment to the volunteer projects we do each year during Renewal & Remembrance at Arlington National Cemetery.” GCFT volunteers provide more than lawn care and landscape maintenance, they provide peace of mind during a stressful time; a safe place for kids to play and families to connect; and a cooler backyard to escape the heat of the ...
NALP Endorses Project EverGreen’s GreenCare For Troops
The National Association of Landscape Professionals (NALP) has endorsed the nationally recognized GreenCare for Troops program. GreenCare for Troops (GCFT) provides complimentary basic lawn care and landscape maintenance services to military personnel with a deployed family member. It is managed by Project EverGreen, a 501c3 non-profit, celebrating its 15th year in 2021. NALP’s endorsement expands the program to its 2,800 member companies, representing 200,000 landscape and lawn care professionals, and opens the door for more volunteers to provide services and bring healthy lawns and landscapes to military families in their time of need. Since the program’s inception, more than 7,500 lawn and landscape professionals nationwide have provided free services such as mowing, shrub pruning, fertilization, weed control, fire ant services and other related services to deserving military families. To date, the value of the donated services exceeds $10 million. “Our industry has a strong history of volunteer service and Project EverGreen, and GreenCare for Troops are great examples of the way that landscape and lawn care professionals make important contributions to their communities – one property at a time,” said Britt Wood, NALP CEO. “The focus on military families is a great compliment to the volunteer projects we do each year during Renewal & Remembrance at Arlington National Cemetery.” GCFT volunteers provide more than lawn care and landscape maintenance, they provide peace of mind during a stressful time; a safe place for kids to play and families to connect; and a cooler backyard to escape the heat of the ...
Work-Life Balancing Act
Whatever the season, lawn care and landscape pros are busy with one aspect or another of business and operations. This past summer, Turf spoke with Chant Singvongsa, owner of Singvongsa Landscaping in Jackson, MN, founded in 2009. In this interview, Singvongsa shared insight on how he balances work during the busy season (and year-round), as well the drivers behind the growth of his business over the past 12 years. Turf: How did you get started in the lawn care and landscape business? Chant Singvongsa: The idea for starting this business occurred when my wife and I bought a home and needed to mow our lawn. I purchased a 21″ Craftsman lawnmower. To help pay for it, I knocked on my neighbors’ doors offering to mow their lawns. After slowly growing the number of homes I was servicing, this turned into a side business. Eventually, I secured enough customers to make it my full-time focus and was able to quit my factory job. Today, my landscaping business employs four people and offers complete lawn care, landscaping, hardscaping, snow removal, and tree trimming. Through my landscaping business, I discovered my passion for sharing what I was learning about entrepreneurship and started a YouTube channel—Chant’s Daily Hustle—where I show my more than 27,000 subscribers what it takes to start from nothing, build a successful business, and positively influence others. Turf: When you started out in the landscaping business, what did you expect to be most challenging? CS: When I first started my landscaping ...
Work-Life Balancing Act
Whatever the season, lawn care and landscape pros are busy with one aspect or another of business and operations. This past summer, Turf spoke with Chant Singvongsa, owner of Singvongsa Landscaping in Jackson, MN, founded in 2009. In this interview, Singvongsa shared insight on how he balances work during the busy season (and year-round), as well the drivers behind the growth of his business over the past 12 years. Turf: How did you get started in the lawn care and landscape business? Chant Singvongsa: The idea for starting this business occurred when my wife and I bought a home and needed to mow our lawn. I purchased a 21″ Craftsman lawnmower. To help pay for it, I knocked on my neighbors’ doors offering to mow their lawns. After slowly growing the number of homes I was servicing, this turned into a side business. Eventually, I secured enough customers to make it my full-time focus and was able to quit my factory job. Today, my landscaping business employs four people and offers complete lawn care, landscaping, hardscaping, snow removal, and tree trimming. Through my landscaping business, I discovered my passion for sharing what I was learning about entrepreneurship and started a YouTube channel—Chant’s Daily Hustle—where I show my more than 27,000 subscribers what it takes to start from nothing, build a successful business, and positively influence others. Turf: When you started out in the landscaping business, what did you expect to be most challenging? CS: When I first started my landscaping ...
Third-Party Referral Services
From the Winter 2020 Issue These days, lawn care companies are not only competing against low ballers who undercut prices, but also third-party referral services that offer lawn care services via mobile app technology. These aren’t actually lawn care companies, but rather marketing platforms that help connect customers to a local service provider. Think of it like “Uber” or “Lyft” for lawn care. While some in the lawn care industry have found these various platforms to be helpful extra revenue drivers, others have concerns about what they mean for the market. Changing Client Needs Rob Reindl, founder and president of Oasis Turf & Tree in Loveland, OH, says that emergence of third-party companies is something that other industries have been seeing for a long time. “This isn’t a new concept and I think these emerging companies see a chance to take advantage of an opportunity to be a middleman in a situation where there may not need to be one,” Reindl says. “In the long run, I think it shortchanges the customer because they’re getting a quick fix rather than a personalized approach.” But Michael Mayberry, chief technology officer with Level Green Landscaping in Upper Marlboro, MD says there is no denying some customers want less interaction. “There are customers out there that want to move away from phone calls and meetings and presentations and more toward a streamlined onboarding process — all completed on a device,” Mayberry says. “The worry is that this commoditizes our industry — and that’s ...
Third-Party Referral Services
From the Winter 2020 Issue These days, lawn care companies are not only competing against low ballers who undercut prices, but also third-party referral services that offer lawn care services via mobile app technology. These aren’t actually lawn care companies, but rather marketing platforms that help connect customers to a local service provider. Think of it like “Uber” or “Lyft” for lawn care. While some in the lawn care industry have found these various platforms to be helpful extra revenue drivers, others have concerns about what they mean for the market. Changing Client Needs Rob Reindl, founder and president of Oasis Turf & Tree in Loveland, OH, says that emergence of third-party companies is something that other industries have been seeing for a long time. “This isn’t a new concept and I think these emerging companies see a chance to take advantage of an opportunity to be a middleman in a situation where there may not need to be one,” Reindl says. “In the long run, I think it shortchanges the customer because they’re getting a quick fix rather than a personalized approach.” But Michael Mayberry, chief technology officer with Level Green Landscaping in Upper Marlboro, MD says there is no denying some customers want less interaction. “There are customers out there that want to move away from phone calls and meetings and presentations and more toward a streamlined onboarding process — all completed on a device,” Mayberry says. “The worry is that this commoditizes our industry — and that’s ...
FMC, NALP Develop Joint Initiative To Help Lawn Care Operators Grow
Today, FMC Corporation and the National Association of Landscape Professionals (NALP) launched a joint initiative to help lawn care operators (LCO) grow their businesses by providing access to a variety of tools and resources offered by both FMC and NALP. The FMC True Champions program helps small-to-medium-sized lawn care companies ($450,000-$850,000 in annual revenue) transition from working “in” their business to working “on” their business. FMC will sponsor memberships in NALP to give small companies access to resources and training. “FMC is committed to growing the future of the lawn care industry,” says Mike Sisti, Marketing Manager at FMC Professional Solutions. “We built the FMC True Champions end-user program as a way to support LCOs strategically grow their business.” FMC will sponsor a free, one-year membership in NALP to companies that meet a minimum requirement for the promotion. FMC True Champion program members will be provided a discount for the following two years of NALP membership to allow LCOs to become fully engaged with the association. “We are extremely excited to partner with FMC and their True Champions program on this effort,’ said Britt Wood, NALP CEO. “By working together, we can help up and coming LCO’s grow and develop their businesses.” FMC is offering the NALP-FMC Kickoff Promotion November 30-December 11, 2020, with rebates on FMC products specifically geared towards the lawn care market. Companies enrolled in the program will also receive a complimentary registration to some NALP education events, ensuring that they have every opportunity to access ...
RYAN Announces “National Aerate Your Lawn Day” Campaign
RYAN® has announced its National Aerate Your Lawn Day campaign for 2020. The “holiday”—falling on September 19—gives lawn care professionals resources and a reminder to educate customers about the importance of aeration. It also helps lawn care professionals grow their businesses with new service offerings. RYAN manufactures turf renovation equipment for rental, golf, sports turf and lawn care professionals. The campaign features a dedicated website which supports lawn and landscape business owners as they seek to sell aeration services. The tools include talking points on the benefits of aeration, product information, and an aeration bid calculator. The bid calculator shows professionals how to bid jobs accurately and competitively. “Aeration, first and foremost, is an essential practice for optimum lawn health, but it also helps business owners grow and diversify their services towards the end of the mowing season,” said Ron Scheffler, Senior Product Manager for Doosan Bobcat, parent company of RYAN. “We’re bringing back some great resources to empower our professional customers to have confidence in their aeration efforts.” Although National Aerate Your Lawn Day is only observed for one day, the aeration season often spans from August through October depending on the area of the country. Industry experts say that the fall season is the best time of year to aerate. The lawn experiences minimal stress during the fall and can easily withstand the aeration process. In the fall, many people seed their lawns, and aeration is a great way to increase the effectiveness of seeding. Additionally, aerating ...
