marketing tips

By Jake Hundley As 2018 winds down and we move into the new year, it’s time to start thinking about taxes, winter services, new equipment upgrades… oh yeah, and marketing your lawn care business for the spring. If you’re in a downward swing of services and income in the winter, it’s no doubt you’re probably getting amped up for March and April services. And you most likely want a big season opener after feeling like you’ve been skimping by the last and first parts of the year. Whether you have a marketing budget set aside or are using this time to think about advertising ideas when the time comes, marketing your lawn care business for the spring starts right now! You want to be at the top of your customers’ minds at the start of the new season both traditionally and digitally. Here are nine ways to accomplish that goal: 1. Get A Website If you don’t have a website, you should seriously consider getting one. It can take anywhere between 2 and 6 months to start ranking well for certain keywords in your area on a new site, so now is the most crucial time to get a good site built that’s search engine optimized. Without a website, you won’t appear in search engines, at least, not on the first page of results. This is because competitor websites, no matter how bad, tend to rank much better than social media pages. So if you’ve been relying solely on your ...