mower fleet

By Lindsey Getz From the Spring 2019 Issue If mowing often feels like it is the most complex part of your lawn care business, you’re not alone. For as basic as a service that mowing is, a lot of lawn care operators say that everything from perfecting their buying cycle of mowers to pricing these jobs accurately feels as though it eludes them. “Mowing is more complex than a lot of people realize,” says Scott Bierman, owner of Pro-Mow Lawn Care in Charleston, IL. “It’s a simple service but there is a lot involved in setting pricing, perfecting routing, and even mowing turnover strategy. And when these factors are overlooked, it’s easy for the service to start losing you money.” Rounding Up The Fleet When it comes to operating a successful mowing service, you need to be sure that you’ve rounded up the right fleet of mowers to get the job done well. The perfect mix of mowers is going to differ from company to company with factors such as the type of properties you’re servicing, size of the jobs you perform, and your budget leading the decision in what will work best. Bierman says that for his market and the types of jobs that he performs, 60-inch mowers are ideal. “When it comes to buying parts, and you have all 60s, it makes it a lot easier to service the mowers,” Bierman says. “Brand loyalty is also important to our ideal fleet. Our local dealer is really good to ...