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Marketing Your Business For 2021
How do you use the potentially slow time between December through February? If you have a snow removal service, you’re busy with the white side of your lawn care and landscape business. But, if you’re not busy with snow services (or even if you are) remember to spend the time to work on your marketing plan for your company’s green side come Spring. Between December and February, the post-holiday period is a great time to sit down and review your marketing budget to see what types of marketing has reaped the most rewards for you. If you have a team to discuss your marketing plans with, the new year is an ideal time to do so. Start With Plan And Budget Kelly Dowell, founder of green industry marketing and consulting agency Keldo Digital in St. Louis, MO, points out that you should not start planning your marketing for the new year in the spring when everyone is already busy with yard cleanups and other landscaping services. “The Spring is not the time to be planning. Starting now is the most effective. If you don’t have someone on the team who can come up with a content plan or a marketing calendar, then hire a consultant to go through that with you,” Dowell explains. She points out that you’ll at least have a plan going into the new year, and then you can execute it with your team at the appropriate time. Jay Worth, marketing manager for Tomlinson Bomberger Lawn Care ...
Let Technology Do The Work To Grow Your Landscape Business
Today’s homeowner is looking for a high level of customer service and technology can help. According to a study by PwC, 86% of today’s buyers will pay more for a great customer experience. They want it to be as easy, convenient, and helpful as possible, yet they’re also harder to reach and engage. Knowing how to deal with changes in consumer expectations and behavior is a challenge for companies across all industries—lawn care included. Using technology not only helps makes customer service better, it’s necessary for long-term business survival. Without technology, it’s nearly impossible for a company to grow and stay competitive. Technology solutions help lawn care contractors keep customers better informed, complete jobs quicker, and get paid faster. Software also makes the contractor look more professional compared to traditional, handwritten notes, quotes, or receipts. What customer data is saying Data shows that consumers look for things like online booking, quick responses, proof of a strong reputation, and convenience when selecting a contractor. If you’re operating a small business, here are some statistics that could help you win more business, according to a Jobber survey of 1,000 U.S. adults: 59% of consumers aged 25-44 prefer to schedule appointments via email, an online platform, or a mobile app; 50% of consumers would be turned off from using a small home service business if they had slow response times; 24% of consumers think that small businesses struggle with customer communication. Providing instant answers to customer questions can be a struggle. For ...
Six Essential Tips To Grow Your Lawn Care Business
Although providing high quality work is a must, any lawn care business owner can attest that delivering great work and staying on budget is not enough to get ahead in this increasingly competitive market. This article will discuss six business tips for lawn care pros that will help their businesses grow, while standing out from the crowd. Tip #1: Understand What Homeowners Want According to a 2017 Cone Communications CSR Study, 88% of millennials will be more loyal to a company that supports social or environmental issues, and 92% are more likely to trust a company that supports these issues. This means that consumers are looking for companies that make environmentally sound decisions. This standard even applies to sourcing landscaping companies to tend to their lawns. For lawn companies that have been in business for many years, it’s important to make small changes to increase your green business practices. The market for green lawn care is becoming larger than ever, especially in big city markets. Some lawn care professionals are making the shift to using more battery equipment and smaller mowers, as well as offering new services, such as full organic lawn treatment programs. Small changes can also show a commitment to the increasing emphasis that homeowners are putting on environmental sustainability, such as going paperless by embracing technology or using recycled materials. There are countless ways for businesses to show their customers that they recognize them and are aligning to their needs. Tip #2: Evaluate Efficiency As your business ...
Friday Funny: This Summer, Work Smarter, Not Harder
Most bosses would be less than pleased with an employee who hangs out at the zoo in a lawn chair all day, posting on social media. But that’s exactly what the higher-ups at Husqvarna are looking for in their new summer employees. As part of Husqvarna’s Smartest Summer Job campaign, the company will select two college students to serve as Managers of Chilling to showcase how easy it is to get a perfectly mowed lawn with its Automower® robotic lawn mower. For $15 an hour, these students will sit in a lawn chair at Zoo Miami and watch the robotic mower do all the work to keep the zoo’s lawns perfectly trimmed. They’ll also act as brand representatives and engage with passersby and on social media to share the key benefits of Automower, such as a better lawn and more free time. “For Smartest Summer Job, we are looking for candidates who know how to work smarter, not harder,” says Michelle Sordi, Senior Director of Marketing for Husqvarna North America. “Automower is already keeping more than 1.5 million lawns around the world perfectly mowed at all times, and we’re excited to show people exactly what it can do. We’re offering candidates the chance to become experts in robotics so they can share this message while they hang out with Automower.” The Managers of Chilling will be responsible for supervising the Automower for 10 days, documenting its progress via their personal social media channels and Husqvarna’s social media channels. Smartest Summer ...
