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John Deere & Brock Purdy Team Up To Find Chief Tractor Officer

John Deere Brock Purdy
From now until April 29, 2024, John Deere & Brock Purdy will be on the lookout for JD's first ever Chief Tractor Officer.

Turf’s Lawn Striping Contest Winner: Orlando Chávez!

Lawn Striping Contest Winner, Orlando Chavez
Hard work, creativity, and 532 votes combined to make Detroit resident Orlando Chávez the winner of the inaugural Turf Lawn Striping Contest!

Docuseries Celebrates Iconic Trees, Promotes Tree Health

In Rain Bird's "Tree Stories" series, Elliott Bambrough travels the country in search of trees with unique histories and science.

He Wants You To Mow Their Lawn

volunteer lawn care
I Want To Mow Your Lawn, Inc. is a non-profit organization that recruits landscaping professionals to provide no-cost, tip-free and socially-distanced lawn mowing and other yard care services for seniors, military veterans, disabled persons and those in underprivileged communities.

Marketing Your Business For 2021

marketing budget
How do you use the potentially slow time between December through February? If you have a snow removal service, you’re busy with the white side of your lawn care and landscape business. But, if you’re not busy with snow services (or even if you are) remember to spend the time to work on your marketing plan for your company’s green side come Spring. Between December and February, the post-holiday period is a great time to sit down and review your marketing budget to see what types of marketing has reaped the most rewards for you. If you have a team to discuss your marketing plans with, the new year is an ideal time to do so. Start With Plan And Budget Kelly Dowell, founder of green industry marketing and consulting agency Keldo Digital in St. Louis, MO, points out that you should not start planning your marketing for the new year in the spring when everyone is already busy with yard cleanups and other landscaping services. “The Spring is not the time to be planning. Starting now is the most effective. If you don’t have someone on the team who can come up with a content plan or a marketing calendar, then hire a consultant to go through that with you,” Dowell explains. She points out that you’ll at least have a plan going into the new year, and then you can execute it with your team at the appropriate time. Jay Worth, marketing manager for Tomlinson Bomberger Lawn Care ...

Let Technology Do The Work To Grow Your Landscape Business

technology
  Today’s homeowner is looking for a high level of customer service and technology can help. According to a study by PwC, 86% of today’s buyers will pay more for a great customer experience. They want it to be as easy, convenient, and helpful as possible, yet they’re also harder to reach and engage. Knowing how to deal with changes in consumer expectations and behavior is a challenge for companies across all industries—lawn care included. Using technology not only helps makes customer service better, it’s necessary for long-term business survival. Without technology, it’s nearly impossible for a company to grow and stay competitive. Technology solutions help lawn care contractors keep customers better informed, complete jobs quicker, and get paid faster. Software also makes the contractor look more professional compared to traditional, handwritten notes, quotes, or receipts. What customer data is saying Data shows that consumers look for things like online booking, quick responses, proof of a strong reputation, and convenience when selecting a contractor. If you’re operating a small business, here are some statistics that could help you win more business, according to a Jobber survey of 1,000 U.S. adults: 59% of consumers aged 25-44 prefer to schedule appointments via email, an online platform, or a mobile app; 50% of consumers would be turned off from using a small home service business if they had slow response times; 24% of consumers think that small businesses struggle with customer communication. Providing instant answers to customer questions can be a struggle. For ...

Six Essential Tips To Grow Your Lawn Care Business

business tips for lawn care pros
Although providing high quality work is a must, any lawn care business owner can attest that delivering great work and staying on budget is not enough to get ahead in this increasingly competitive market. This article will discuss six business tips for lawn care pros that will help their businesses grow, while standing out from the crowd. Tip #1: Understand What Homeowners Want According to a 2017 Cone Communications CSR Study, 88% of millennials will be more loyal to a company that supports social or environmental issues, and 92% are more likely to trust a company that supports these issues. This means that consumers are looking for companies that make environmentally sound decisions. This standard even applies to sourcing landscaping companies to tend to their lawns. For lawn companies that have been in business for many years, it’s important to make small changes to increase your green business practices. The market for green lawn care is becoming larger than ever, especially in big city markets. Some lawn care professionals are making the shift to using more battery equipment and smaller mowers, as well as offering new services, such as full organic lawn treatment programs. Small changes can also show a commitment to the increasing emphasis that homeowners are putting on environmental sustainability, such as going paperless by embracing technology or using recycled materials. There are countless ways for businesses to show their customers that they recognize them and are aligning to their needs. Tip #2: Evaluate Efficiency As your business ...

Friday Funny: This Summer, Work Smarter, Not Harder

summer job
Most bosses would be less than pleased with an employee who hangs out at the zoo in a lawn chair all day, posting on social media. But that’s exactly what the higher-ups at Husqvarna are looking for in their new summer employees. As part of Husqvarna’s Smartest Summer Job campaign, the company will select two college students to serve as Managers of Chilling to showcase how easy it is to get a perfectly mowed lawn with its Automower® robotic lawn mower. For $15 an hour, these students will sit in a lawn chair at Zoo Miami and watch the robotic mower do all the work to keep the zoo’s lawns perfectly trimmed. They’ll also act as brand representatives and engage with passersby and on social media to share the key benefits of Automower, such as a better lawn and more free time. “For Smartest Summer Job, we are looking for candidates who know how to work smarter, not harder,” says Michelle Sordi, Senior Director of Marketing for Husqvarna North America. “Automower is already keeping more than 1.5 million lawns around the world perfectly mowed at all times, and we’re excited to show people exactly what it can do. We’re offering candidates the chance to become experts in robotics so they can share this message while they hang out with Automower.” The Managers of Chilling will be responsible for supervising the Automower for 10 days, documenting its progress via their personal social media channels and Husqvarna’s social media channels. Smartest Summer ...

9 Marketing Tips To Prepare Your Lawn Care Business For Spring

By Jake Hundley As 2018 winds down and we move into the new year, it’s time to start thinking about taxes, winter services, new equipment upgrades… oh yeah, and marketing your lawn care business for the spring. If you’re in a downward swing of services and income in the winter, it’s no doubt you’re probably getting amped up for March and April services. And you most likely want a big season opener after feeling like you’ve been skimping by the last and first parts of the year. Whether you have a marketing budget set aside or are using this time to think about advertising ideas when the time comes, marketing your lawn care business for the spring starts right now! You want to be at the top of your customers’ minds at the start of the new season both traditionally and digitally. Here are nine ways to accomplish that goal: 1. Get A Website If you don’t have a website, you should seriously consider getting one. It can take anywhere between 2 and 6 months to start ranking well for certain keywords in your area on a new site, so now is the most crucial time to get a good site built that’s search engine optimized. Without a website, you won’t appear in search engines, at least, not on the first page of results. This is because competitor websites, no matter how bad, tend to rank much better than social media pages. So if you’ve been relying solely on your ...

How To Target Your Audience On Social Media

Social media can be a valuable tool — if you’re using it properly.
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