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9 Marketing Tips To Prepare Your Lawn Care Business For Spring

By Jake Hundley As 2018 winds down and we move into the new year, it’s time to start thinking about taxes, winter services, new equipment upgrades… oh yeah, and marketing your lawn care business for the spring. If you’re in a downward swing of services and income in the winter, ...

How To Target Your Audience On Social Media

Social media can be a valuable tool — if you’re using it properly.

Understanding Feedback On Social Media

One of the most valuable functions of social media is that it opens the door to an ongoing dialogue with your customers. On Facebook, for instance, they can react to your posts with a “like” or “love” button (among other reactions), and they can even comment on what you have ...

Posting The Right Content On Social Media

When it comes to what you post — that’s where a lot of folks go wrong. As Diller mentioned, landscape contractors often just re-post content they see from a fellow industry professional who they respect. But that isn’t doing anything to help your business. “You can’t post the same content ...

Why You Need A 24/7/365 Employee Recruiting Plan

There’s no magic bullet for solving the worsening labor problem in the U.S., no single fix that you can rely upon to fill your rosters or add new workers to grow your company next season. Kent Kohn with Pro-Motion Consulting says that recent surveys have shown that 77 percent of ...

8 Signs It’s Time For A Website Redesign

As a Generation X kid, I remember my first pair of Bugle Boy jeans. The zipper pockets and elastic around the ankles made me pretty fly for a 1988 guy. Fast forward just a couple years, and I wouldn’t have been caught dead in those pants. Imagine my surprise as ...

Is It Worth Your Time And Effort To Blog?

Five landscape company posts that may change your mind about starting your own blog.

5 Digital Marketing Tips

Use these tips to help your business with digital marketing strategies.

Tech Escape: Facebook’s Massive Green Roof

If there are any employees who sit hunched over computers for many hours each day, it has to be those who work for Facebook. The Menlo Park, California-based headquarters installed a 9-acre green roof filled with a plethora of native trees and flowers, lawn furniture, white boards, viewing decks, more ...

Demystifying SEO For Your Company Website

We talk about what SEO is, how to track it and the associated costs.