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The Yardstick

The Yardstick: Q&A With Jennifer Burnett, CPO LandCare

Jennifer Burnett, CPO, LandCare
Newly appointed as CPO — or Chief People Officer — at LandCare, Jennifer Burnett has forged a career of steady successes.

The Yardstick: Q&A With Mark Borst, Borst Landscape & Design

For Mark Borst, Owner of Borst Landscape & Design, an entrepreneurial spirit helped transform a love of the outdoors into an unexpected love for business.

The Yardstick: Q&A With Frank Mariani, Mariani Premier Group

Mariani Premier Group Chairman and Founder Frank Mariani discusses how this multigenerational landscape company is building success upon success.

The Yardstick: Q&A With Nate Bahler, Green Meadow Lawn Care

Green Meadow Lawn Care
A hard-working high schooler wanting a job forges a successful career (and business) as co-founder and owner of Green Meadow Lawn Care.

The Yardstick: Q&A With Beth Berry, Advanced Turf Solutions

Beth Berry, Vice President, Turf & Ornamental Sales, Advanced Turf Solutions
Industry icon Beth Berry, Vice President, Turf & Ornamental Sales, Advanced Turf Solutions, just marked 40 years in her career. What's next? Watch out ESPN!

The Yardstick: Q&A With Joshua Malik, Joshua Tree Experts

From a start in the garage to creating a franchise, Joshua Malik discusses the entrepreneurial spirit behind Joshua Tree Experts.

The Yardstick: Q&A With Jennifer Lemcke

Jennifer Lemcke grew up in the lawn care business and is taking it in new directions as CEO of Turf Holdings / Weed Man.

The Yardstick: Q&A With Craig Ruppert, Ruppert Landscape

From mowing neighbors' lawns in the 1970s to one of the most iconic names in the industry, Craig Ruppert tells his story.

The Yardstick: Q&A With Tim Fox, Meticulous Landscapes

The owner of Meticulous Landscapes in Indiana talks about his journey from sole laborer at age 45 to creation of a winning team.

The Yardstick: Q&A With Chuy Medrano, CoCal Landscape

Self-made entrepreneur Jesus "Chuy" Medrano, CEO & President of CoCal Landscape in Denver, CO shows how far a keen business sense can take you.