For a lot of lawn and landscaping companies, the off-season poses a unique set of challenges when it comes to staffing. Being a seasonal business, most landscape business owners are faced with deciding whom to lay off and whom to keep—as well as how to keep those year-round employees busy. Complicating matters is the difficulty of hiring and retaining reliable employees. If they’re laid off, will they return? Extending The Season A number of companies have faced this challenge head-on by extending their season with various winter services. For Chase Coates, owner of Outback Landscape in Rexburg, ID, adding a holiday lighting service has been the ideal way to keep his employees working—and has proven to be a successful profit driver, bringing in around $250,000 annually. “It gives us a full solid month of billable labor and it’s a repeat service every year,” Coates says. “Besides installing the lights, we’re also pulling them down, labeling, and storing them in January—so that gets us to February 1. Then, we do snow, too. We are able to keep all of our foremen and equipment operators on staff full-time year-round because of snow. For that reason, my best advice to other landscape companies who are looking to keep employees busy and find an off-season revenue driver is to add a high-margin winter service.” Like Coates and many other landscape business owners, Mark Borst, owner of Borst Landscape & Design in Allendale, NJ, says snow keeps his team busy as well and produces about ...