Wayne's Lawn Service

How do you use the potentially slow time between December through February? If you have a snow removal service, you’re busy with the white side of your lawn care and landscape business. But, if you’re not busy with snow services (or even if you are) remember to spend the time to work on your marketing plan for your company’s green side come Spring. Between December and February, the post-holiday period is a great time to sit down and review your marketing budget to see what types of marketing has reaped the most rewards for you. If you have a team to discuss your marketing plans with, the new year is an ideal time to do so. Start With Plan And Budget Kelly Dowell, founder of green industry marketing and consulting agency Keldo Digital in St. Louis, MO, points out that you should not start planning your marketing for the new year in the spring when everyone is already busy with yard cleanups and other landscaping services. “The Spring is not the time to be planning. Starting now is the most effective. If you don’t have someone on the team who can come up with a content plan or a marketing calendar, then hire a consultant to go through that with you,” Dowell explains. She points out that you’ll at least have a plan going into the new year, and then you can execute it with your team at the appropriate time. Jay Worth, marketing manager for Tomlinson Bomberger Lawn Care ...