web marketing

  Today’s homeowner is looking for a high level of customer service and technology can help. According to a study by PwC, 86% of today’s buyers will pay more for a great customer experience. They want it to be as easy, convenient, and helpful as possible, yet they’re also harder to reach and engage. Knowing how to deal with changes in consumer expectations and behavior is a challenge for companies across all industries—lawn care included. Using technology not only helps makes customer service better, it’s necessary for long-term business survival. Without technology, it’s nearly impossible for a company to grow and stay competitive. Technology solutions help lawn care contractors keep customers better informed, complete jobs quicker, and get paid faster. Software also makes the contractor look more professional compared to traditional, handwritten notes, quotes, or receipts. What customer data is saying Data shows that consumers look for things like online booking, quick responses, proof of a strong reputation, and convenience when selecting a contractor. If you’re operating a small business, here are some statistics that could help you win more business, according to a Jobber survey of 1,000 U.S. adults: 59% of consumers aged 25-44 prefer to schedule appointments via email, an online platform, or a mobile app; 50% of consumers would be turned off from using a small home service business if they had slow response times; 24% of consumers think that small businesses struggle with customer communication. Providing instant answers to customer questions can be a struggle. For ...