Yard Signs

Optimize the advertising plan for your landscape business.   As the owner of a Wakefield, RI-based landscaping company for 20 years—and with a passion for marketing and technology—I’ve spent a great deal of my time and energy exploring and experimenting with different types of marketing for my business. In the past three years, I’ve also been providing other landscape businesses with marketing and automation services through my consulting company, Ready Business Systems. Through personal experience with my company and indirect experience through my consulting work, I’ve noticed certain things lawn care and landscape business owners are doing wrong. In this article, I will be sharing the areas where landscaping companies can improve their marketing — as well as what can be done NOW to improve your landscaping company for the 2022 season. Mistake #1: No Strong Online Presence I emphasize this point because EVERYTHING is online—a situation that has only been enhanced by Covid. For all practical purposes, “finding your business online” means “finding your business on Google,” since Google is responsible for around 92% of all online searches. No matter where your customers see your name, ultimately they are going through Google to get your information. If they search on Google and don’t find your business, they are going to call your competition. In fact, many businesses’ marketing campaigns include targeting YOUR business name so they can steal your would-be customers. At a bare minimum, business owners need to have a Google My Business page, with a completed profile; ...