Tag: Marketing
Mid-Atlantic STIHL Hires New Marketing Manager
HILLSBOROUGH, N.C. — Mid-Atlantic STIHL, a division of STIHL Inc., has hired Genie McClain as the new marketing manager. McClain, who specializes in brand management...
ECHO Canada wins Distributor of the Year
CHICAGO, Ill. - ECHO Power Equipment Canada was honored with the Distributor of the Year Award for North America. The award recognizes ECHO Power...
Baffled By Social Media? Get Help
You can't afford not to have a robust digital platform these days.
Is a Google Ads Program For You? Part 2
Last month, I interviewed Daniel Klotz and Maddie Gargano from YDOP about Google AdWords. In part one, Daniel and Maddie discussed what Google AdWords...
Lawn Maintenance Matchmakers
New online ordering service brings homeowners and contractors closer together.
4 Tips to Connect With Your Customers More Effectively on Facebook
With the new Facebook algorithm changes it is getting harder to stay connected with customers. Here are a few tips to help you connect...
Engage Agro USA Celebrates Five Years in the Green Industry
PRESCOTT, Ariz. — Engage Agro USA is pleased to announce the celebration of five years of service to the agriculture, turf and ornamental industries...
Hugh MacGillivray Joins Anuvia Plant Nutrients
ZELLWOOD, Fla. – Hugh MacGillivray has joined Anuvia Plant Nutrients as executive vice president marketing & business development. Anuvia, headquartered in Zellwood, Florida, is...
Bayer Welcomes New Head of Marketing for T&O Business
RESEARCH TRIANGLE PARK, N.C. – Environmental Science, a division of Bayer CropScience LP, today announced the appointment of Glenn Rougier as head of marketing...
Is A Google Ads Program For You? Part 1
For many years, service provider businesses could grow their business through organic (unpaid) search results. Yet, in the past couple of years, there’s been...
Crossley Named Irritrol Marketing Manager
RIVERSIDE, Calif. – John Crossley has been promoted to Irritrol marketing manager, as announced by Dan Winterton, director of irrigation and lighting businesses for...
Manage Your Online Reputation Part 3
This is the final installment on how you can manage your online reputation. Read Part 1 and Part 2. This month, I talked to Mike...
Toro Names Dan Winterton Director of Marketing
RIVERSIDE, Calif. – Phil Burkart, vice president of Irrigation and Lighting Businesses for The Toro Company, announced the appointment of Dan Winterton as director...
5 Visuals To Set Your Facebook On Fire
Facebook is obnoxiously cluttered these days. Your marketing needs to be short, succinct and have attention-grabbing visuals to stand out. Here are 5 things that...
Get More Referrals and Break Into New Neighborhoods
Shhh! It's easier than you think! The backbone of a thriving landscaping company is referrals. I chatted with Dan Pestretto, a business consultant that specializes...
Internet Marketing 101: Part 2
Last month, I shared part 1 of my interview with Steve Wolgemuth of YDOP, located in Lancaster, Pennsylvania (see Part 1 here). Steve is...
Mean Green Mowers Goes To Google
HAMILTON, Ohio - The ValleyCrest - Google Campus Maintenance Crew in ValleyCrest, California, purchased Mean Green Mowers from their newest Mean Green Dealer, Gardenland...
Internet Marketing 101: Part 1
Facebook. Pinterest. Tumblr. Twitter. A lot of different social media outlets. Do you know which ones will benefit you? Will any of them benefit...
Rebranding: What’s In A Name?
Did you know that when Google was developed in 1996, founders Larry Page and Sergey Brin named their first search engine BackRub?
Yeah. It just...
Succeeding with Diversification
Clean Energy Maintenance keeps SE Pennsylvania clean and green.