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5 Visuals To Set Your Facebook On Fire

Facebook is obnoxiously cluttered these days. Your marketing needs to be short, succinct and have attention-grabbing visuals to stand out. Here are 5 things that many of you often forget that can make a big impact with the people you want to reach. Photos of Completed Projects: Showcase your great ...

What Keeps You Up At Night?

As a business owner, you wear a lot of hats. One minute you’re figuring out your marketing plan and the next minute you’re focusing on making payroll. On top of that, you’re constantly thinking about the bigger picture: How do you grow? What hurdles do you need to jump through ...

Get More Referrals and Break Into New Neighborhoods

Shhh! It’s easier than you think! The backbone of a thriving landscaping company is referrals. I chatted with Dan Pestretto, a business consultant that specializes in helping green services industry get to the next level of growth and business development (www.sodinc.net). I asked him how to avoid the awkwardness of ...

Adapt Or Die: Dealing with Change

How responsive are you to changes in the market? Is your company stuck in its ways or continuing to strive for better?

Think Profit In 2015

Sometimes landscape companies can benefit from a good pruning. Here’s a look at how downsizing can drive profit. Click image to enlarge. Most of us take for granted that growth is good, whether it’s our nation’s GDP or our company’s annual revenue. Just as we believe that increased domestic production ...

Stay in your lane

What lane are you in right now within your company? That’s not an easy question to answer, is it? I know it’s not, because I just had to answer that same question about myself and my company. Our companies all have different lanes or areas. I like to call them ...

Use Technology to Manage and Improve Your Business

GPS, CRM, Real Green, MS Project, Google Docs, Go iLawn, Service Autopilot, Google Maps, and the list could go on and on. For years our landscape industry lagged in using the latest and greatest technology. That was then, and this is now. Smart contractors are adopting innovative technologies to manage ...

Light Up Your Fall Revenue

Two savvy holiday lighting pros share profit-building tips.

Smarter Strategic Planning

Planning. It’s essential in most businesses. And depending on the calendar or fiscal year in which you operate, it happens about the same time each year. For magazine publishing, we’re always looking ahead at the next calendar year during mid- to late summer of the current year. And, while an ...

Customer Service = Employee Satisfaction

A service revolution is afoot in almost every industry. Starbucks changed the way people drink coffee; not just because of its product, but because of its baristas. Walmart changed retail by offering more merchandise at lower prices and by providing a “hometown” experience rather than a department store mentality. Amazon ...
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