Progressive Introduces Accident Response® to Customers

Progressive's new Accident Response feature provides customers using the Progressive app an added layer of protection.

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Progressive Insurance® has announced the launch of its newest safety feature, Accident Response, to afford customers peace of mind and connect them with emergency or tow services should the unexpected happen on the road.

Countrywide access to the feature comes as the winter season approaches, creating additional hazards on the road for much of the country. According to the Federal Highway Administration, 70% of roads in the United States are in snowy areas prone to conditions that reduce vehicle maneuverability and increase the risk of a crash. Furthermore, more than 116,800 people are injured in vehicle crashes on snowy, slushy or icy pavement annually with nearly 76,000 people getting injured in vehicle crashes during snowfall or sleet (FHWA).

With driver safety and innovation at the heart of Progressive’s offerings, Accident Response provides personal auto customers using the Progressive app with an added layer of protection. The optional feature within the app uses phone sensors to detect when a customer may have been in a major accident. If a crash is detected, Progressive will reach out to the driver to see if help is needed. The driver can then quickly and easily request emergency services or a tow truck through the app or with a live agent. If they don’t respond, and the accident appears severe, emergency services will be dispatched to the crash location. If tow or emergency services are requested, Progressive will automatically submit a claim on the customer’s behalf.

“Progressive has always put safety at the forefront of our services, creating new innovations with the needs of our customers in mind,” said Jim Haas, Progressive Business Leader for Personal Lines Telematics. “Accident Response offers Progressive customers peace of mind by connecting them with the help they need after an accident and quickly starting the process to get them back on the road.”

Accident Response is an optional feature within the Progressive app. There is no charge for downloading the app or using the Accident Response feature. The cost for provided services such as ambulance or tow are subject to the coverage purchased under a customer’s personal auto policy.

*Accident Response is not available in California and is not available in all situations.

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