There’s a big difference between new and better. Innovating for innovation’s sake should never be the end goal. Content Sponsored By Innovation. It’s a term that gets tossed around a lot in our industry. As product developers and manufacturers, the pursuit of the next great idea is what gets us up each morning. But there’s a big difference between new and better, and innovating for innovation’s sake should never be the end goal. A Customer-First Approach While most innovation begins with an idea, great innovation begins with the customer. At the end of the day, the merit of a new product, feature or service is defined by the problems it solves for the individuals it serves. As a result, developers and manufacturers must prioritize a customer-first approach to innovation, especially in today’s lawn and landscaping industry, where every investment counts. At Cub Cadet®, the process begins with the end-user. Instead of sitting behind a computer coming up with ways to innovate, we take the time to listen to landscapers, fleet managers and municipalities to better understand their businesses and, more importantly, their pain points. From there, we set out to develop products and features to help solve their problems. One example of putting this philosophy into practice was our approach to designing Cub Cadet stand-on mowers. Before even building our first prototype, the team engaged more than 100 landscapers about their experiences with stand-ons. We learned about the traits, features and quirks they liked and disliked most, and even their ...