In response to an article in Turf‘s November 2015 issue called, “Marketing Today,” Chad Diller, marketing coordinator at Tomlinson Bomberger, Lancaster, Pennsylvania, shared some of his thoughts with Turf‘s readers on Facebook.

Here’s what he had to say:

“Unfortunately, the phone book is not dead. It’s expensive, but nice ads can still generate leads, particularly if you feel the 55-plus is a good client. It’s just not the best ROI.

“It’s also very important to invest time in a content strategy for your website. A blog provides good SEO. Have something valuable to say. Do that a couple hundred times and you’ll be surprised at the traffic your site gets.”