COATESVILLE, Ind. – On the heels of Dixie Chopper’s recent acquisition by Jacobsen, a Textron Company, the mower manufacturer has appointed a new general manager and added four more employees to its growing sales and marketing divisions. The new key roles are part of Dixie Chopper’s ongoing commitment to developing relationships with dealers, partners and customers.  

Chris Vernon, previously vice president of strategy and product management for Jacobsen, has accepted the position of vice president and general manager of Dixie Chopper, effective immediately. Since 2001, his extensive experience includes sales, marketing and product management for Greenlee’s telecommunication product lines, general management for Rothenberger, a pipe tool manufacturer and Greenlee joint venture partner; and, most recently, his role at Jacobsen. 

David Hunt was hired as a product sales demonstrator and will support customers in North and South Carolina. Hunt will be based out of Charlotte, North Carolina, and comes to Dixie Chopper with 20 years experience in sales. 

Jason Sentell recently started as a territory sales manager and is responsible for supporting dealers and customers in western North and South Carolina. He joins Dixie Chopper with seven years experience in sales and marketing.

Dena Jenkins was hired as the marketing and events coordinator at Dixie Chopper headquarters and will be specializing in trade shows, event planning and marketing strategy. Jenkins brings over 18 years experience in marketing communications to Dixie Chopper.

Sierra Kennedy recently started as the public relations and communications specialist at Dixie Chopper’s headquarters. She will be managing media relations, social media and other marketing initiatives. 

Photo: Chris Vernon is the new vice president and general manager of Dixie Chopper.