ST. PAUL, Minn. – HindSite Software, the leading provider of field service software to the green industry, recently released an eBook that shows green industry business owners how to take advantage of the offseason to improve their business. Titled 20 Ways to Improve Your Green Industry Business This Offseason, the eBook shows how offseason preparation can lead to a successful busy season.

Because green industry businesses are seasonal, they have different obstacles to maneuver in comparison to year-round businesses. For that reason, HindSite Software owner and former landscape irrigation contractor David Crary decided to share some of the best ways to face those obstacles by preparing a business for success in the offseason. The eBook guides the reader through 20 different ways to ensure that the next busy season runs smoothly. By taking care of the structure of the business during the offseason, owners can focus primarily on customer satisfaction and service during the busy season.

Covering topics from marketing strategies to goal-setting and hiring plans, the eBook covers 20 important to-dos that come with running a successful green industry business. "As the ground freezes and the snow falls, many green industry business owners consider their work done. But it’s not. The offseason is the best time to plan for the upcoming season so it runs more smoothly – and profitably," explains Crary.

The eBook aims to inform, entertain and most importantly inspire green industry business owners to get the ball rolling during the slow season in order to build their success.

"One of the first things I learned when I started my landscape irrigation business was the importance of creating a plan for the upcoming year. I’d review the prior year and find ways to improve and squeeze more productivity out of my team," explained Crary.

Another topic discussed is the importance of installing software or, if software is already being used, seeking additional training to get more out of software. "One of the first things I learned when I installed irrigation business software was the importance of understanding every nuance. The more I could use software to automate my business, the more profitable I’d be."

20 Ways to Improve Your Green Industry Business This Offseason is available to download at