LOS ANGELES – The Pollack PR Marketing Group (PPMG), based here, has been retained by Netafim USA, the leading provider of drip/micro irrigation solutions for the agriculture, landscape and turf, greenhouse and nursery, mining, and wastewater industries.

Netafim USA, headquartered in Fresno, Calif., is a subsidiary of Netafim Ltd.. From drippers and driplines, through sprinklers and micro-emitters, to crop management technology systems and greenhouse solutions, the company’s market-leading products and services enable cost-effective irrigation for optimal and sustainable results.

“We chose to partner with PPMG based on their deep knowledge and strong relationships in our industry, as well as their demonstrated expertise in developing and executing brand communication platforms that resonate with our diverse array of audiences,” said Ze’ev Barylka, Director of Marketing for Netafim USA.

As part of PPMG’s engagement, the agency will plan and execute a variety of public relations and marketing communications strategies focused on expanding market awareness of Netafim USA’s products and applications, while bolstering the company’s water conservation and sustainability brand outreach platforms.

“As increased focus is placed on the future of Earth’s water resources, Netafim’s commitment to reducing the world’s water use through innovative irrigation technologies is central to achieving future sustainability,” said Noemi Pollack, founder and CEO of The Pollack PR Marketing Group. “We look forward to working hand-in-hand with the executive team at Netafim to amplify their message of sustainability through more efficient water use.