Marietta, GA – April 2012 PrimeraTurf is pleased to announce that it has been accepted as a member owner of IAP (Independent Agribusiness Professionals). The addition to IAP allows PrimeraTurf to extend turf and ornamental touch and opportunity to the IAP community.

Aligning these two organizations represented a good fit for both. These organizations complement each other and share common values and represent a sizeable and growing industry touch through independent channel structures in their respective spaces. Each organization effectively manages a breadth of common
supplier relationships that can benefit the other.  Furthermore, there is a great deal of overlap in supplier participation, key products and active ingredients, regulatory and logistical requirements, and industry best practices across agricultural and turf and ornamental distribution. 

PrimeraTurf is looking to enhance its support to their supply partners as a result of these two organizations coming together. Royal Tyler, PrimeraTurf’s director of sourcing and supplier relations, will work in an ongoing and engaged basis with the IAP team as the lead on sourcing. John Gertz will also be working with the IAP team and Bob Higby on those IAP members that wish to consider joining PrimeraTurf and advantaging their T&O businesses. I welcome the opportunity to work with IAP on the touch and impact that IAP and PrimeraTurf together can deliver to our supply partners”, states John Gertz, CEO of PrimeraTurf.