JACKSON, Wis. – Spring Valley is proud to introduce Dana Wilson as the new director of sales and marketing. Wilson’s role will be to provide leadership and direction to an established team of sales representatives, while also developing relationships with key account management.

Wilson draws on 20 years of experience in a number of leadership positions within the lawn care and golf industries.  In his role as director of sales at Turf Care Supply Corporation, he was responsible for growing and expanding their distributor and retail customer base, while leading and coaching a group of sales professionals. Prior to that, he worked at PrimeraTurf as director, creating and implementing new business opportunities for PrimeraTurf members. He was also the senior vice president of sales for Lesco, Inc., working his way up from regional manager over the course of 15 years.