WACO, Texas – Chris Elmore will become president of The Grounds Guys, the commercial and residential landscape management services franchisor, effective Jan. 1, 2014. He succeeds Ron Madera, who will retire at the end of December. The Grounds Guys is a subsidiary of The Dwyer Group.

Elmore began his career in 1995 as an HVAC service technician with AireServ, another brand within The Dwyer Group family of service franchises. In May 2000, he joined the corporate team as a franchise consultant and four years later became vice president of operations for AireServ.

In 2010, The Dwyer Group acquired The Grounds Guys franchise and Madera recruited Elmore to be the vice president of operations for The Grounds Guys. Under Madera’s leadership, The Grounds Guys has grown to 136 franchisees in four short years.

"Chris is uniquely qualified to serve as the president of The Grounds Guys," says Madera. "He is a great leader of people and business systems. There couldn’t be a better person to step into the leadership of the company."

Emore says that his vision as president of The Grounds Guys is to continue teaching franchisees the principles of business and personal success so that they can realize success and be where they want to be in life.

Elmore has a Bachelor of Business Administration degree in Management at the University of Houston – Victoria. A native of Norfolk, Va., he lives in Waco with his wife Laura and two children, a daughter who is a junior in high school and a son who attends Baylor University. In his spare time Elmore enjoys CrosFit and being in the outdoors.