Posts in category Viewpoints

Want to conserve water on your California landscape? Take out your lawn and replace it with a swimming pool. The California Pool & Spa Association …

Readers respond to the “From the Editor” column by Nicole Wisniewski in the January issue of Turf, called What’s In A Name? “I just wanted …

It’s no secret that customer referrals and word-of-mouth are the way most companies get new clients. But how do you do that? Chad at HindSite: …

In my last blog we talked to Liza Hausman, vice president industry marketing at Houzz, about the invaluable marketing tools Houzz offers for pro contractors …

Brothers Maurice (Mac) and Richard (Dick) McDonald opened a small restaurant in Pasadena, California, in 1937. This was just 24 years after Henry Ford’s first …

Spring is here! Have all of your clients renewed this year? Is there a way to know which clients are going to stay with your …

It looked as if someone had tossed a plate of freshly cooked spaghetti onto the screen on the wall of the darkened golf course clubhouse. …

Last month I wrote an introduction to online reputation management because it’s a vital piece to any business’s marketing plan. Negative reviews online could cause …

If you think it’s getting tougher to hire employees for your landscape/lawn service companies, specifically workers that possess basic skills, you are not alone. In …

Boy are you all in for a treat! I interviewed Liza Hausman, vice president of industry marketing for Houzz, to get the scoop on how …