Which CRM Software Is Right For Your Landscape Business?

Jobber has many cool features including calendar integrations and map views for scheduling with automatic routing and GPS tracking. This feature means you can accurately track non-billable and billable time for your jobs. Another interesting feature is Jobber’s ability to send text message estimates to customers, which can be created ...

Jobber has many cool features including calendar integrations and map views for scheduling with automatic routing and GPS tracking. This feature means you can accurately track non-billable and billable time for your jobs. Another interesting feature is Jobber’s ability to send text message estimates to customers, which can be created on-site through the mobile app.

Additionally, and similar to Service Autopilot, you can track customer payments from your dashboard. In this way, you can keep track of money going into your bank account and when it will be available. When compared to other CRMs, Jobber’s dashboard feature is by far one of the most impressive.

And, like Service Autopilot, Jobber utilizes a SendJim integration for print and voicemail bomb marketing. Jobber also integrates with Mail Chimp for this same purpose, while Service Autopilot relies solely on SendJim. Here you can create and send postcards, in addition to automated email marketing.

LMN. LMN, also based out of Canada, is another weighty CRM provider, in that it offers many different functions at different business levels. Like Jobber, LMN’s dash-board feature is where you will find most of the information you will need to run your business. This includes estimate goal tracking, monthly new-lead count, referral sources and sales tracking. You can also track job budgets for field labor, equipment, material and overhead.

Data management seems to be LMN’s strong point, versus other CRMs. While LMN does not offer automated marketing in the way of emails and print media, it does offer the tools you’ll need to run your business efficiently on a day-to-day basis. It does, however, offer automated invoicing, which is a nice touch if you’re struggling to find the time to send invoices manually.

Another strong-point of LMN is its ability to help you price for profit, especially with its overhead recovery monitoring and job tracking features. The power of LMN appears to be in budgeting and profit, both very important in growing your lawn care or landscaping business.

Real Green Systems. Based out of Walled Lake, MI, Real Green Systems is another robust CRM provider with all the tools and capabilities you’ll need to run your business smoothly and efficiently. Real Green Systems offers automated email marketing, after-care, and upsell emails, and has the ability to place some of the legwork in the customer’s hands with their Lawn Bot integration. Here, customers and new leads can properly measure their own property, saving you the time and hassle of doing it yourself. With this feature, a customer can receive a quote within 60 seconds, eliminating the need for a phone call or follow-up. Pretty cool!

Another interesting feature is mobile alert weather tracking. This feature provides your crews with regular weather updates so that they know to go ahead (or not) with a particular service. This is some-thing I have not seen with other CRMs and can be quite handy for crews in the field.

Real Green also has their own marketing department that will help you create direct mail, custom designs, print materials, as well as digital marketing campaigns. Stacked on top of their already-robust offerings, this is a convenient add-on to keep all your marketing in-house. One of the best features of Real Green is its sizable amount of reporting abilities including access to over 130 reports—so you can manage and track data with ease. Like LMN, Real Green offers a dashboard with a wealth of valuable information you’ll need to run your business without having to toggle to different screens or reports. Data management and reporting appears to be a strength of Real Green Systems, in addition to their other service offerings.

Other CRMs Available

As mentioned, there are a number of CRMs available on the market today. Aside from Service Autopilot, Jobber, LMN, and Real Green Systems, some other CRM providers include:

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  • FieldEdge
  • FieldRoutes
  • House Call Pro
  • LawnPro

  • RazorSync
  • Service Titan
  • Yardbook
  • WorkWave

Whether you have 20 customers or 2,000 customers, a CRM program has the power and potential to bring your business to the next level. With key features like automations, reporting capabilities, mobile field applications, job scheduling, and expense and payment tracking, CRMs take the pen and paper out of your hands and transform your business into the well-oiled machine you’ve always envisioned. Most importantly, you’ll be able to focus more on running your business, rather than allowing your business to run you.

Ready Business Systems Martino handles sales, marketing, and implementation with Ready Business Systems. Ready Business Systems specializes in helping landscaping businesses in the U.S. and Canada to free employee time and increase profits through consulting, automated systems building, and expert marketing. Services include set-up, training, and optimization to help organizations operate efficiently.

Founder Justin Woodford owns the landscaping company, 855RILAWNS. Refined work habits, systems, and processes enabled him to step away from the day-to-day and remotely monitor and optimize his landscaping businesses. After becoming a Service Autopilot Certified Advisor in 2018, Justin started Ready Business Systems. For more information, or help choosing a CRM for your business, visit readybusinesssystems.com.

Do you have a comment? Share your thoughts in the Comments section below, or send an e-mail to the Editor at cmenapace@groupc.com.

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