LawnStarter Enters 5 New Markets


AUSTIN, Texas — LawnStarter, the on-demand lawn care service, introduced its offering to lawn care customers in four Texas markets—Dallas, Fort Worth, Houston and San Antonio—along with Jacksonville, Florida.

The typical American spends nearly an entire workweek (4.8 days) each year on lawn care and gardening, according to
data from the U.S. Bureau of Labor Statistics.

Austin, Texas-based LawnStarter, founded in 2013, is an online system that gives consumers the ability to easily order, manage and pay for lawn care services.

“LawnStarter’s goal is to make ordering lawn care service as easy as ordering a pizza,” says Ryan Farley, co-founder
and chief operating officer of LawnStarter.

LawnStarter already operates in Austin; Orlando, Florida; and Washington, D.C.

“As we enter our five new markets, LawnStarter continues to grow as an innovator and key player in America’s on-demand
economy, which was estimated at $18.5 billion in 2015,” Farley says. LawnStarter has received more than $7 million in venture capital from investors, including Binary Capital, a San Francisco-based investment firm, and Vayner/RSE, a New York City-based investment firm.