Rebranded FieldRoutes™ Expands Lawn Care Software Solutions


FieldRoutesSeveral new solutions for lawn care service providers are now available from Cloud-based pest control software providers PestRoutes and Lobster Marketing, which have rebranded as FieldRoutes™.

“Over the years, we’ve seen an increasing trend with the pest control customers we serve adding residential lawn care as part of their service offerings,” commented William Chaney, CEO of FieldRoutes. “Aligning PestRoutes and Lobster Marketing under one brand allows us to expand, and as such, it was a natural progression for us to expand our capabilities and officially enter the lawn care market.”

The product line-up now includes FieldRoutes’ operations suite (formerly PestRoutes), FieldRoutes’ sales and marketing suite (formerly Lobster Marketing) and FieldRoutes™ Payments, our fully integrated payment solution that delivers enhanced payment functionality, such as the account updater which automatically updates lost, stolen, expired, or closed customer payment card information.

Lawn care customers already using FieldRoutes’ operations suite, on average, report growing their customer base by up to 44% within their first year using the software. And, lawn care customers using FieldRoutes’ sales and marketing suite have seen year-over-year returns on their marketing investment ranging from two-and-a-half to 11 times.

FieldRoutes Chief Product Officer Piyum Samaraweera said, “We learned that to truly serve the lawn care market, we needed to add additional capabilities, which we’ve completed. We expect continued high growth for both existing and new customers thanks to the newly launched functionality built to suit the lawn care market.”

Some of the new features included are:

  • Service plan functionality, which allows clients to bundle multiple services into discounted “programs” packages and the ability to charge customers by measurement.
  • Updated routing functionality to account for a technician’s skill set when scheduling a service, and routing vehicles by chemical capacity.
  • The ability to digitally estimate properties to alleviate the need for on-site visits.
  • Consolidated invoicing, which lets customers create a single master invoice for individual services completed during a specific time period.

“PestRoutes and Lobster Marketing have a long history of helping clients grow quickly and scale their operations. We’re excited to bring that same energy to the lawn care industry and field services as a whole,” continued Chaney. “These exciting new features are just the tip of the iceberg as our team continues to craft innovative solutions to meet the needs of field service organizations looking to grow their business and do it more efficiently.” Visit here to sign-up for a free demo.

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