STIHL Unveils Real People STIHL People” Campaign”


VIRGINIA BEACH, Va. – STIHL, Inc. has launched Real People STIHL People,” a multi-agency integrated marketing effort that highlights the shared values and common traits of STIHL customers and fans. The program celebrates and shares the strong connection people have with STIHL products and dealers.

Real People STIHL People features the stories of real STIHL fans, those who build, sell and use STIHL products, and demonstrates how these tools make a meaningful impact on their lives. The campaign uses a comprehensive multi-platform approach, designed to engage fans and users and encourage them to share their own STIHL stories at and on social media with #RealSTIHL. Early results have been overwhelmingly positive, with hundreds of fans adding their stories as the campaign has rolled out.

The program began in March with the launch of a dedicated website, a unique online application, social media promotion and national advertising. In total, more than 40 different TV iterations will air and be supported with digital search and display, regional print customizations, radio, customized in-store material, dealer website integration and more.

The Real People behind the scenes of this campaign include the company’s cadre of agencies who work closely together to cover the many disciplines necessary to ensure success. The unique inter-agency model demonstrates creativity, collaboration and dedication between several agencies, including, GWA, IMRE, Meridian Group,PowerChord, Red Letter Communications and Winsper, in addition to the internal STIHL team.

To see all of the Real People STIHL People stories, visit