ALPHARETTA, Ga. - Honda Power Equipment, a division of American Honda Motor Co., Inc., has received a Gold MarCom Award in the print design and packaging category of the program for its all-new Honda HRX lawn mower carton. This represents the first award the division has earned for product packaging.
The new HRX lawn mower has been redesigned to include more stylized and descriptive product images, providing more information to consumers considering lawn mower purchases. Additionally, a more appealing and attractive design was implemented to distinguish the product from others in the marketplace.
Administered and judged by the Association of Marketing and Communication Professionals, the MarCom Awards program recognizes outstanding creative achievement by industry professionals whose talent exceeds a high standard of excellence, and whose work serves as a benchmark for the industry. Winners are selected from more than 6,000 entries within 200 categories, covering seven forms of media and communication efforts, including: marketing; publications; promotions; public service/pro bono; creativity; and electronic/interactive.