ERIE, Pa. – The Snowfighters Institute is holding an enhanced  sales training forum from May 20 – 23 at the newly constructed training facility here., and will be led by Judith Guido, chairwoman of Guido & Associates, and John Allin of John Allin Consulting.

Attendees will learn how to position and price their services as a risk management solution, as opposed to a commodity business. Key negotiating strategies will be discussed. Snow professionals will be educated on market size and dynamics, industry trends, business models, sales strategies, channel partners, technology and innovative marketing techniques. Attendees will also learn the importance of having a green and sustainability snow program, and how to build a successful sales strategy around this market force-de-jure. For those working on the certified snow professional (CSP) designation by the Snow & Ice Management Association (SIMA), continuing educational units (CEU’s) will be awarded.  
Attendees will have their company’s snow materials analyzed and will work on their sales presentations. The three-and-a-half-day sales forum has four components consisting of educational segments, an interactive workshop, sales competition, role playing, strategic networking sessions and one-to-one consultations with Guido and Allin. The workshop will be limited in size as the venue is an intimate hands-on educational program. This program is intended for owners, managers, business development and marketing professionals in the snow industry, as well as sales channel partners including distributors and manufacturers of snow products.  
Attendees will also be able to adapt their lessons from the snow forum into their landscape, excavating and construction businesses. The advanced sales forum event has pre-sold 90 percent of its seating capacity.

For information on the program, call the Snowfighters Institute at 814-455-1991.