The Many Opportunities of Low-Voltage Lighting
Low-voltage landscape lighting can be a good opportunity for the creative contractor who can sell it.
Landscape ROI as High as 150%
A study by RealEstate.com suggests that landscaping and hardscaping can deliver a return on investment as high as 150 percent—an ROI that puts it...
Three Powerful Houzz Marketing Tools
Boy are you all in for a treat! I interviewed Liza Hausman, vice president of industry marketing for Houzz, to get the scoop...
Lower Gas Prices Seem To Be Driving Consumer Optimism
The majority of Americans say they are optimistic about the economy, and guess what’s driving the optimism? Low gas prices, says a story from...
5 Visuals To Set Your Facebook On Fire
Facebook is obnoxiously cluttered these days. Your marketing needs to be short, succinct and have attention-grabbing visuals to stand out. Here are 5 things that...
What Keeps You Up At Night?
As a business owner, you wear a lot of hats. One minute you're figuring out your marketing plan and the next minute you're focusing...
Get More Referrals and Break Into New Neighborhoods
Shhh! It's easier than you think! The backbone of a thriving landscaping company is referrals. I chatted with Dan Pestretto, a business consultant that specializes...
Adapt Or Die: Dealing with Change
How responsive are you to changes in the market? Is your company stuck in its ways or continuing to strive for better?
Think Profit In 2015
Sometimes landscape companies can benefit from a good pruning. Here's a look at how downsizing can drive profit.
Click image to enlarge. Most of us...
Stay in your lane
What lane are you in right now within your company? That's not an easy question to answer, is it? I know it's not,...