Nice Landscaping is Contagious
When I drive through a neighborhood, I can't help but admire landscaping that looks good.
Maybe it's a shady spot, and I envy the way...
Why Houzz Should Be in Your Marketing Toolbox
Houzz is a social media platform with offerings that are revolutionizing contractors’ marketing efforts. Houzz has more than 35 million users using the site and...
How Do You Deal With Stress?
Small business owners deal with stress everyday. Learn how Steve Rak II of Southwest Landscape Management deals with it.
Repairing Our Worst Year Yet
6 steps Steve Rak II of Southwest Landscape Management is taking to improve the performance of his business in 2015.
Manage Your Online Reputation Part 3
This is the final installment on how you can manage your online reputation. Read Part 1 and Part 2. This month, I talked to Mike...
Pools-Versus-Lawns Narrative Way Off Base
Want to conserve water on your California landscape? Take out your lawn and replace it with a swimming pool. The California Pool & Spa...
Sounding Off On BrightView
Readers respond to the "From the Editor" column by Nicole Wisniewski in the January issue of Turf, called What's In A Name? "I just wanted...
Encouraging Customer Referrals: What Works?
It's no secret that customer referrals and word-of-mouth are the way most companies get new clients. But how do you do that?
Chad at HindSite:...
4 Key Benefits of the Houzz Pro+ Program
In my last blog we talked to Liza Hausman, vice president industry marketing at Houzz, about the invaluable marketing tools Houzz offers for pro...
If You Haven’t McDonaldized Yet, Get With It
Brothers Maurice (Mac) and Richard (Dick) McDonald opened a small restaurant in Pasadena, California, in 1937. This was just 24 years after Henry Ford’s...