Sneak Peek At The 2024 Equip Exposition

Equip will be held in Louisville on October 15-18, 2024.


Equip 2024Equip Exposition, the award-winning trade show for the international landscape, outdoor living, and outdoor power equipment industry, will once again take over the city of Louisville on October 15-18, 2024. “Only this year, we’re making some fundamental shifts and improvements that will elevate the show to the next level,” says Kris Kiser, President and CEO of the Outdoor Power Equipment Institute (OPEI), which owns and manages the show.

From new exhibitor space to new entertainment options and more opportunities to connect and network, 2024 attendees can expect:

  • A Tuesday evening Welcome Reception at Churchill Downs, which is marking the 150th anniversary of the Kentucky Derby this year, where attendees can see the recent upgrades to the racetrack. Sponsored by Caterpillar.
  • Jobber Summit
    Kevin O’Connor

    Kevin O’Connor from This Old House as keynote speaker Wednesday morning. Sponsored by Kress.

  • A special happy hour in Freedom Hall at the Kentucky Exposition Center (KEC) starting just after the show closes on Wednesday. House band, the Crashers, will perform at the event.
  • A Thursday evening arena concert at the KFC Yum! Center in downtown Louisville featuring multi-platinum entertainer and musician, Trace Adkins, sponsored by SENIX.
  • Expanded Spanish-language education focused on helping crew leaders become better managers.
  • The return of the very successful and well-attended Women’s Reception on Thursday evening, sponsored by SiteOne and Belgard.
  • More opportunities to connect in-person with social media influencers at events like the Morning Show at Expo, sponsored by Kohler, and ENERGIZE.
  • Improved logistics, including a shuttle bus drop-off at the West Wing which will improve parking lot congestion.

“We’ve listened to our attendees, and are adding new experiences to give them more of what they want: Being with their peers, talking about business struggles and getting real answers,” says Kiser. “… Whether you need help with people, products or processes, the answers to your questions are at Expo.”

Equip 2024Equip Expo provides a dynamic experience with over a million square feet of exhibits and a sprawling 30-acre Outdoor Demo Yard. Expo is the only show in the outdoor living industry where attendees can dig, cut, mow, mulch and test equipment before buying it. The show is also a hub for professional growth, offering essential certifications and educational resources to help industry professionals transform and expand their businesses.

The 2023 show brought together more than 27,000 participants from all 50 states and 46 countries. Landscape contractor registrations increased by 20% over the previous year, and dealers were up 5%. “We’re always in expansion mode. Due to space demand last year, we opened up the West Wing to exhibitors to great success,” says Kiser. “And we’re going to improve the exhibitor experience there in 2024 by making the West Wing a much larger hub of activity, including putting our pet adoption event Mutt Madness, and the main food offerings there, as well as the Drone Zone, a golf simulation, and an attendee lounge.”

Equip takes place every October in the Derby City. “Louisville is a fantastic place for us; it’s the home for our global industry event. We’re committed to the city, and it’s committed to us,” says Kiser. “But since we take over Louisville for four days, I’m giving one word of advice: book your hotel and airline tickets early if you want to attend this year’s show. Those two things will grow scarcer with every passing month. And you won’t want to miss Expo—not this year.” Housing opportunities through the show’s official housing provider will open in February.

In 2023, the show received two Grand Awards in Trade Show Executive’s Gold 100 Awards program: “Most Innovative Show” and the “Slam Dunk Award: Best New Idea.” Registration for the 2024 show is now open. Tickets to the 2024 Equip Exposition are currently at $25 per person, but prices will increase April 1Register here today.

For related articles, see:

Get Equipped: Equip Exposition

Five OPE Dealers On Top Sellers, Industry Trends & Companies To Watch


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