Turf Magazine - November, 2012
Foley Becomes Dealer of Kobelco Cranes
Foley, Inc. has become the authorized distributor of Kobelco Cranes in New Jersey, including the surrounding Philadelphia and New York City metro areas. In addition to selling the product, Foley will provide parts and service support to both new and existing Kobelco customers in the territory.
Based in Piscataway, N.J., Foley is the Caterpillar dealer in north and central Jersey, Staten Island and Bermuda.
Dow AgroSciences Launches Rebrand, Visual Identity
Dow AgroSciences has introduced a new brand and visual identity, the culmination of a major brand transformation the company has undertaken over the past year. As the agricultural sciences business of The Dow Chemical Company, Dow AgroSciences will further leverage the recognition, capabilities, strength and scale of Dow to deliver new solutions and technologies to growers around the world.
As part of the rebrand, customers will see changes on marketing materials and products. The new Dow AgroSciences company tagline, "Solutions for the Growing World," links with Dow's new advertising campaign, Solutionism. The tagline reflects Dow AgroSciences' passion for agriculture, as well as its commitment to scientific discovery and a service-first culture to help those in agriculture meet the needs of the growing needs of the planet.
The adoption of the red DOW Diamond logo with the Dow AgroSciences word mark as its new logo more clearly associates the enterprise as a wholly owned subsidiary of The Dow Chemical Company and to Dow's brand transformation. The new brand identity also reflects the company's commitment to meet the needs of the growing world through innovative crop protection and plant biotechnology solutions.